Et Cetera is a brand identity concept for a luxury accessory company. Et cetera, often abbreviated to “etc” and “&c,” is a Latin phrase meaning “and the rest.” This phrase, “the rest,” is a unique and surprising way to freshen up what can often feel like a stodgy market genre.
After working through my brand strategy exercises, Et Cetera wanted to keep a high-end, luxurious feel for the company’s visual identity while exploring a clean, modern take in order to appeal to the desired target audience of young, up-and-coming movers & shakers.
Services
Brand Strategy, Brand Identity, and Brand Collateral Design.
