A personal project, Geography Kid is a purveyor of quality educational workbooks. The brand needed color and art direction prior to a website overhaul and new product launch.
The challenge was to target educators while remaining appealing for students of all ages. A muted earth + sky color palette set the tone for the logo & accompanying whimsical illustrations.
Brand Color Palette, Brand Pattern, Customization of Licensed Illustrations, Messaging, InDesign Book Formatting, Landing Page Web Design.