Elevated brand design & web development
Paul Winterowd, an established Commercial Real Estate Finance Originator, came to me looking for an online home for his robust services. He needed a growth plan that included brand identity, web design, and custom web development. After working through my brand and web planning exercises, we came up with a strategy focused on Paul’s goals …
Gigi + Co., a company offering customizable planners for busy women, sought a distinctive brand identity that would embody their mission and resonate with their target audience. We initiated our brand strategy exercises to uncover the unique attributes and personality of Gigi + Co. During this process, a captivating narrative emerged – one that embraced …
A personal project, Geography Kid is a purveyor of quality educational workbooks. The brand needed color and art direction prior to a website overhaul and new product launch. The challenge was to target educators while remaining appealing for students of all ages. A muted earth + sky color palette set the tone for the …
Et Cetera is a brand identity concept for a luxury accessory company. Et cetera, often abbreviated to “etc” and “&c,” is a Latin phrase meaning “and the rest.” This phrase, “the rest,” is a unique and surprising way to freshen up what can often feel like a stodgy market genre. After working through my brand …
Doggy Dash, a dog walking and pet sitting service with an established clientele, came to me looking to refresh their brand, design fresh marketing materials, and explore merchandising opportunities. Together, we worked through vision exercises and developed a strong brand foundation. I created a visual identity to cement their reputation as a fun, caring, and …
Wiseguys offers lawn mowing and yard care services in South East Idaho. They needed complete brand identity and website design along with brand collateral and EDDM postcards. I helped them create a strong brand foundation and a strong visual identity that translated beautifully into the various marketing materials they needed to position their new company …
Kitchy Witchy came to me looking to develop a feminine and empowering brand identity for their growing retreat business as well as their coaching/mentoring services. Together, we zeroed in on the idea of a triangle to represent upward movement and progress as well as a botanical element to represent growth and connection to the earth. …