Story Weaver needed custom illustration & graphic design for their burgeoning book blogging + newsletter concept. Their vision included bringing a mostly feminine audience together to expand their horizons and better navigate big life changes through reading.
After working through my brand assessment and discovery exercises, a stained glass theme emerged as a way to represent the power of books to help individuals learn & grow. We incorporated a delicate spider’s web as a nod to the founder’s name.
Brand Strategy, Logo Design, Custom Iconography, Custom Illustration, and Brand Pattern Design