Elevated brand design & web development
As a Graphics Coordinator in the Visualization Department at Horrocks, I designed a new website for UDOT’s Mountain View Corridor project. I modernized their existing logo, developed a cohesive color scheme, and created custom illustrations to enhance visual communication. As a Wix Legend Partner using Wix Studio, I built a responsive website that improves public …
Gigi + Co., a company offering customizable planners for busy women, sought a distinctive brand identity that would embody their mission and resonate with their target audience. We initiated our brand strategy exercises to uncover the unique attributes and personality of Gigi + Co. During this process, a captivating narrative emerged – one that embraced …
A personal project, Geography Kid is a purveyor of quality educational workbooks. The brand needed color and art direction prior to a website overhaul and new product launch. The challenge was to target educators while remaining appealing for students of all ages. A muted earth + sky color palette set the tone for the …
Story Weaver needed custom illustration & graphic design for their burgeoning book blogging + newsletter concept. Their vision included bringing a mostly feminine audience together to expand their horizons and better navigate big life changes through reading. After working through my brand assessment and discovery exercises, a stained glass theme emerged as a way to …
Doggy Dash, a dog walking and pet sitting service with an established clientele, came to me looking to refresh their brand, design fresh marketing materials, and explore merchandising opportunities. Together, we worked through vision exercises and developed a strong brand foundation. I created a visual identity to cement their reputation as a fun, caring, and …