branding

Explaining the differences between visual identity and brand identity can be tough, especially when the terms are often used interchangeably. But it’s simple, really. Visual identity is simply a key part of brand identity. A while back, I created a graphic for this blog post to show how both brand strategy and visual identity work …

In the era of user-friendly design tools, creating a logo might seem as simple as a few clicks and drags. Services like Canva offer enticing promises of easy logo creation, but does simplicity always result in quality? I understand the need for affordability and ease, especially when just starting out, but you should be aware …

In the realm of visual branding, a well-designed logo serves as the cornerstone of your identity. It’s the face of your business, the first impression you make on potential customers. Crafting a logo that’s memorable, versatile, and effectively communicates your brand’s essence requires careful consideration and adherence to best practices. In this article, we’ll explore …

In the ever-evolving landscape of business and marketing, establishing a strong visual presence is paramount to capturing the attention of your target audience and leaving a lasting impression. While a one-off logo design might seem like a quick solution, investing in a comprehensive brand identity design offers a multitude of benefits that extend far beyond …

In the world of business and marketing, the terms “brand identity,” “visual identity,” and “logo” are often used interchangeably. However, they represent very different things. Understanding the differences between these concepts is crucial for crafting a compelling and cohesive brand strategy. In this article, we’ll delve into the different parts that make up a complete …