Navigating the Challenges of Designing for B2B: A Comprehensive Guide
Designing for Business-to-Business (B2B) clients is a unique and rewarding endeavor. However, it comes with its own set of challenges that designers need to overcome. Unlike Business-to-Consumer (B2C) design, B2B design focuses on creating solutions that address the specific needs and goals of businesses. 1. Understanding Complex Products and Services B2B products and services are …