Elevated brand design & web development
Life has a way of throwing unexpected curveballs at us when we least expect it. The sudden and unexpected death of my husband was one of those moments that turned my world upside down (understatement of the year). Not only did it have a profound emotional impact, but it also presented unique challenges when it …
The rise of remote work and the growth of entrepreneurship have converged to create a new breed of professionals – work-at-home entrepreneurs. While the flexibility of working from home offers numerous advantages (I am writing this in pajamas), it also presents unique challenges, especially when it comes to managing time effectively. Let’s explore essential time …
In the era of user-friendly design tools, creating a logo might seem as simple as a few clicks and drags. Services like Canva offer enticing promises of easy logo creation, but does simplicity always result in quality? I understand the need for affordability and ease, especially when just starting out, but you should be aware …
In the realm of visual branding, a well-designed logo serves as the cornerstone of your identity. It’s the face of your business, the first impression you make on potential customers. Crafting a logo that’s memorable, versatile, and effectively communicates your brand’s essence requires careful consideration and adherence to best practices. In this article, we’ll explore …
In today’s digital age, a business’s online presence is often the first point of contact with potential customers. Crafting a website that stands out, effectively communicates your brand, and offers a seamless user experience is essential for success. While website templates and builders offer convenience, hiring a skilled web designer to create custom code has …
In the ever-evolving landscape of business and marketing, establishing a strong visual presence is paramount to capturing the attention of your target audience and leaving a lasting impression. While a one-off logo design might seem like a quick solution, investing in a comprehensive brand identity design offers a multitude of benefits that extend far beyond …
In the world of business and marketing, the terms “brand identity,” “visual identity,” and “logo” are often used interchangeably. However, they represent very different things. Understanding the differences between these concepts is crucial for crafting a compelling and cohesive brand strategy. In this article, we’ll delve into the different parts that make up a complete …
I launched my first business in 2001. I was pregnant with my first child and thought I could sell quilts on the internet using a Geocities site. I called it “Sweet Pea Blankets” and while I didn’t sell any quilts, the (not small!) endeavor put me on the web design path. I learned my first …